We strive for it.
We collect it.
We do what we can to get more of it.
But what exactly is our currency?
It's little pieces of paper with faces of politicians and
royalty, icons of wealth and power.
These faces on the paper represent value and status.
But do they represent our current world?
This money is a failure. All kinds of money. Worldwide.
But it's not just a problem, It's an opportunity:
With faces of people we know and trust,
people we respect and admire, people we love.
Our true HEROES.
Universal icons and real World authorities.
With their words of WISDOM and HOPE,
words of PEACE and tolerance, words of LOVE,
which will guide Humankind to a
N
New
W
World
M
Money
NEQUALITY and INJUSTICE
in our world
inspired artist
Val Bochkov to create
his project:
The "New World Money",
featuring world renown icons,
past and present,
whom he considers to be
TRUE HEROES.
Bochkov views
the series as an important
cultural project highlighting
people worthy of
our respect.
The “NEW WORLD MONEY”series uses a collection of familiar faces combined with cool graphics and quotes to celebrate international public figures whose personal qualities demonstrate value and integrity.
Val Bochkov is always seeking input for future additions to the “NEW WORLD MONEY” collection.
You are welcome to submit names of your favorite PEOPLE to the collection, we’ll be happy to consider your ideas.
Current plans are being discussed for a traveling exhibition of the posters. Group funding opportunities for the cultural exhibition project are also in the works.
Val Bochkov is an award-winning Russian author and artist. Arriving in the Unites States 15 years ago, he quickly made a name for himself in the worlds of advertising, design and illustration. Bochkov was the creative director for GREY Advertising in Moscow, and then in New York City at the global advertising and marketing firm's headquarters. He relocated to Washington, DC, where he created the Val Bochkov Studio.
Bochkov's impressive client list includes: Discovery Communications, IMF, JC Penney, Washington National Opera, Houghton Mifflin, National Geographic, Wall Street Journal, Washington Post, New York Times, Red Cross, Forbes.com, CNN Money, US Tennis Association, Cleveland Magazine, Vanderbilt University, American University and so many more.
As a novelist, Val Bochkov has been honored in his native country winning the top prize in Russian language literature. “The Russian Award” His novels and short stories have been published in Russia and internationally.
"New World Money" poster portraits are done "old school"; traditional pencil on paper
The "New World Money" series began with John Lennon. It turned out so well that there are three different versions showing John during different periods of his life
Val Bochkov was the Creative Director at GREY Worldwide advertising. During his tenure, he created the most famous ad campaign in Russia. It was called, "Strike Back"
Val Bochkov has designed and illustrated covers and interiors for hundreds of books. These include a 24 page, color version of The New Testament. This project took almost three years and was presented at Frankfurt Book Fair.
Val's love of classic Russian literature inspired him to name his cat Serjozha after the son of literary heroine, Anna Karenina, Serjozha.
Val has created dozens of celebrity portraits for Forbes.com.
“The New York Times” published Val’s illustrations in the full page format three times.
The first of Val's ten personal international exhibitions was in Scotland at Edinbourgh Art Festival.
Val participated in the conceptualization of such popular Discovery Channel programs as "Dirty Jobs", "Deadliest Catch" and the ever popular, "Shark Week".
As an author Val has written seven novels and more than 40 short stories published in Russia, USA, Canada and Germany.
